Everyone’s definitely feeling the cost of living pinch, however there’s one area of the travel sector that’s been thriving regardless and that’s ‘wow-factor’ stays. Unique and one-off properties are proving more popular than ever, especially among the younger generation. People are loving properties which are a destination, not just a place to stay and we predict this trend will only grow in 2026.

Rural conversions are booming. Think silos, barns, granaries and agricultural outbuildings reimagined as boutique retreats. These ‘farmcore’ stays offer rustic charm, open skies and make for the sort of interesting and unique getaways which people love.

AI had to be in here somewhere! It’s actually an incredibly useful tool when planning a trip. An increasing number of holidaymakers are now using AI searches to uncover hidden gems and build day-to-day itineraries to really make the most of their vacation location. And we predict this trend is only set to grow over 2026.

Slovenia has been steadily rising as one of Europe’s most enchanting destinations and 2026 is shaping up to be an exceptional year to visit. With new sustainability initiatives, expanding travel infrastructure, and its mix of alpine, coastal, and cultural attractions, Slovenia offers an experience that feels both fresh and timeless.

We’re predicting 2026’s signature style will be relaxed luxury: think beautiful, pared-back villas, cosy rural houses and stylish cabins that feel indulgent without excess. Comfort, simplicity and sustainable design are set to define the year’s most sought-after holiday properties.

This simply stunning region in Scotland’s south west corner is often overlooked by visitors in a hurry to head up north to Edinburgh or the Highlands. They are missing out. Dumfries & Galloway is everything you could want from a Scottish break, all rolled into one. There’s a glorious new walking trail all mapped out - the 83 mile long circular Rhins of Galloway route along the coastline - and plans for a new Galloway National Park potentially launching by 2026. With ongoing investment in local tourism, 2026 will be the perfect time to visit.

Retro comforts and unplugged living continue to capture imaginations. From woodland cabins with record players, DVDs and board games, to century-old cottages without Wi-Fi, travellers are going analogue and embracing places that allow them to disconnect and unwind.

Event-led travel is set to surge in the UK in 2026 as people increasingly turn concerts, festivals and sporting events into full-on weekend getaways. With flexible working and rising demand for meaningful experiences, travellers are choosing to pair big nights out with memorable stays, from cosy countryside cabins to unique boutique retreats.

To avoid over-tourism (and save a bit of money), travellers are swapping busy hotspots for ‘dupe destinations’ - quieter, but equally beautiful alternatives - and taking longer ‘detour trips’ that explore a wider region at a slower pace. UK locations including hidden pockets of Wales, or the lesser-travelled North Pennines are becoming favourites for those seeking beauty without crowds.

2026 is shaping up to be a great year for Sicily. The island is still riding high after Agrigento’s year as Italian Capital of Culture in 2025 and the 2025 European Region of Gastronomy award. Travel between key spots is getting smoother, and shoulder-season sun makes exploring ancient ruins, baroque towns and quiet beaches feel easy - all the magic, fewer crowds.